Description of event: what exactly is taking place, is there a history behind it, mention any VIPs or special guests, any special efforts you are making, do people need to dress up, what beers will be there, any big prizes, how do you plan to run it, how do you plan to market it, etc.
Examples: - Ugly Christmas Sweater Party with Bell’s Brewery. - Head brewer will be in attendance with casked Hell Hath No Fury, 30th Anniversary, and 2015 Expedition Stout. - Special Christmas Package: $20 gets you burger, 2 Bell’s Beers, and a donation to Toys 4 Tots. - Winner of the Ugly Sweater Party gets $100 Saucer gift card. - All staff will wear Santa hats and ugly sweaters in the 3 days leading up to the event.